01
Catalog lags on thousands of products
Builders and ready platforms stall once items pass 5,000+: pages load slowly, filters hang, the customer leaves.
Severity
Taking on projects
Start in 1–2 weeks
// niche = ecommerce.custom
Custom online store with a large catalog and supplier sync
An online store on custom code for a complex catalogue. It supports tens of thousands of products, supplier imports and fast search.
View the case
Real case — Airstep We hand over the code
§ 02 — Problem
Where off-the-shelf breaks
02
Stock and prices fall behind
Suppliers change availability and prices daily. Entering thousands of items by hand is impossible — you sell what is already out of stock.
Severity03
Subscription grows with turnover
SaaS platforms take a monthly fee or a percentage of sales. The more you earn, the more the store itself costs.
Severity04
Weak search — products go unfound
Without smart search and precise filters the buyer can't find the right model by size, color or season — and closes the tab.
Severity05
Thousands of cards without SEO text
There is no one to write unique descriptions for every product, so cards don't rank in search and bring no traffic.
Severity§ 03 — Solution
A store built for your catalog
Each module solves a specific pain from the list above. Hover a row to see what it includes.
§ 04 — Case
Airstep — shoe store
An online premium-shoe store with a large catalog and daily assortment updates from several suppliers.
6700+
Products (SKU)
3
Suppliers · import
AI
SEO card text
4.2
Django · backend
— Stack
Django 4.2
PostgreSQL
Meilisearch
Nova Poshta API
Auto-import
§ 05 — Process
How we work
Week 1
Week 2–3
Week 4–7
Week 8
01
Brief & spec
We unpack the catalog, suppliers and processes. We fix the structure, integrations, price and timeline in a technical brief.
02
Design
We design the catalog, the product card and checkout. We agree on the mockups before the code starts.
03
Development
We assemble the catalog, search, sync and payment. We show the result in stages, you test on real data.
04
Launch
We move it to your server, set up the domain and monitoring, train the team on the admin panel and hand over the code.
§ 06 — First step
How we start
We agree on the scope and timeline after reviewing your task. The factors below affect the scope.
First step
A free review of your task
A store with a catalog, cart, checkout and basic delivery and payment integration.
Catalog volume10k+ SKU → +
Number of suppliersper source
Search & filter complexity+
AI description generationopt.
Multilingual (UK / EN)+
Bespoke design+
§ 07 — FAQ
Common questions
The price depends on scope, integrations and timeline. We prepare an exact estimate after a free review of your task. The scope can include a catalog, cart, checkout and basic integrations.
Yes. We build the catalog on custom code with indexing and caching, so tens of thousands of items open and filter without lag — unlike ready-made site builders.
We set up automatic import of prices, stock and new items from supplier feeds on a schedule. In the Airstep case three sources are connected at once with automatic updates.
A store takes about 4–8 weeks. A complex catalog with several integrations and custom search takes longer. We fix the exact timeline after the technical brief.
Builders and SaaS limit the catalog structure, charge a subscription or a percentage of turnover and slow down at scale. Custom gives full control over search, filters, integrations and your own code.
§ 08 — Related
More for your store
§ 09 — Request
Let’s price your store
Leave a contact — we’ll come back with a preliminary estimate of the catalog, integrations and timeline. No obligations.
Real Airstep case Estimate after project review We hand over the code