Selling on Prom.ua involves more than one cost. The unified commission starts at 4.2% of the ordered product value and depends on the category. Rates are higher in general categories than in final categories. Economy mode is available to top sellers and halves the unified commission, while More Sales and Turbo modes increase it. The seller also pays for a package. Below, we review the rules and calculate costs using turnover of 100,000 UAH/month as an example.
How Much Prom.ua Really Costs in 2026
Costs depend on the category, sales mode, package, and how the order is placed.
Unified Order Commission
Prom.ua charges a unified commission on the value of ordered products. There is no public upper limit: sellers see the rate for a specific category in their account.
- From 4.2%, depending on category. Rates are higher in general categories than in final categories
- Economy mode is available only to top sellers and halves the unified commission
- More Sales and Turbo modes charge a higher commission for additional product promotion
For products priced from 10,000 UAH, the selected mode rate applies to the first 10,000 UAH, while a reduced commission of 1–3% applies to the remainder.
Subscription Packages
| Package | Product Limit | 365 Days, VAT Included |
|---|---|---|
| Prom Site 1,000 | 1,000 | 5,000 UAH |
| Prom Site 6,000 | 6,000 | 6,200 UAH |
| Prom Mix 1,000 | 1,000 | 7,500 UAH |
| Prom Mix 6,000 | 6,000 | 12,000 UAH |
| Prom Mix 10,000 | 10,000 | 15,000 UAH |
| Prom Top | For top sellers | 11,500 UAH |
Prom Site packages provide a company website on Prom, while Prom Mix packages also place products in the marketplace catalog. Prom Mix 1,000 is also available for 92 days at 3,750 UAH. Buying a package requires a guarantee payment of at least 500 UAH to the account balance.
Acquiring and Hidden Costs
- Prom Payment: 1.7% commission per transaction
- Company website on its own domain: since July 21, 2025, Prom charges 10 UAH including VAT for each order placed through the cart, except orders using Prom Payment or Pay in Installments. The click commission does not apply to this website
- Website on a prom.ua subdomain: since May 19, 2025, products added to ProSale campaigns carry the same commission as orders in the Prom catalog
- Product promotion: additional budget if you want visibility in the catalog
Calculation example. A seller has turnover of 100,000 UAH/month, or 1,200,000 UAH/year. For a category with the 6% rate used in Prom's own example, the unified commission is 72,000 UAH/year. The Prom Mix 6,000 package costs 12,000 UAH/year. With no promotion budget, the total is 84,000 UAH/year, or 7% of turnover. At a 4.2% rate, the total would be 62,400 UAH/year, or 5.2% of turnover. At a 10% rate, it would be 132,000 UAH/year, or 11% of turnover.
When your own store beats the commission
Turnkey online store development starts at $2500 and includes a catalogue, cart, checkout with Nova Poshta, CRM integration, and an admin panel. Online payments are an extra $250. There is no per-user subscription fee and no commission on every order. In the ZHNIV-AGRO case, the catalogue was migrated from the old site and every old URL was covered by a 301 redirect.
Estimate my storeCost Calculation: When Your Own Store May Be More Profitable
We use the same example for comparison: turnover of 100,000 UAH/month, a 6% category rate, the Prom Mix 6,000 package at 12,000 UAH/year, and no separate promotion budget.
| Metric | Per Month | Per Year | Share of Turnover |
|---|---|---|---|
| Turnover | 100,000 UAH | 1,200,000 UAH | 100% |
| Unified commission (6%) | 6,000 UAH | 72,000 UAH | 6% |
| Prom Mix 6,000 | 1,000 UAH | 12,000 UAH | 1% |
| Total Prom.ua | 7,000 UAH | 84,000 UAH | 7% |
Developing your own store starts at $2,500 as a one-time cost. At turnover from 100,000 UAH/month, a 6% category rate, and an established customer acquisition channel, an independent store may cost less. Payback still needs to be calculated using your actual rate, budget, and support costs.
What is not included in the calculation: customer acquisition through advertising and SEO, website technical support, management time, and acquiring fees of 1.5–2.5%. These costs exist in both options and should be compared separately using your own contracts and processes.
And this does not account for the fact that on your own site you control prices, design, and marketing – meaning you can test what improves sales without platform restrictions.
What You Lose on a Marketplace
Commissions are only part of the problem. Here's what you give up by working through Prom.ua:
The Customer Base Isn't Yours
Prom.ua customers are Prom.ua's customers, not yours. You can't send them email campaigns, offer repeat purchases, or create a loyalty program. Every new sale means finding a new customer from scratch.
Design and Brand Are Generic
Your store on Prom looks like everyone else's. You can't stand out with design, build a recognizable brand, or create trust through a unique shopping experience. The buyer remembers Prom, not you.
SEO Works for the Marketplace
All your product card optimization efforts drive traffic to the prom.ua domain, not yours. If you decide to leave – all SEO equity stays on the platform. You start from zero.
Dependency on Platform Rules
Prom sets the commissions, display modes, and catalog rules. Sellers need to account for platform changes in their unit economics.
What You Get with Your Own Website
- 0% sales commission – you only pay for acquiring (1.5–2.5%), and that's it. No marketplace fees.
- Full customer database – emails, phone numbers, purchase history. You can run email campaigns, retargeting, loyalty programs.
- Your own brand and design – the store looks exactly how you want. The buyer remembers you, not a platform.
- SEO on your domain – all Google traffic goes to you and remains your asset forever.
- Full control – prices, promotions, features, integrations – you decide, without platform limitations.
- Analytics – Google Analytics, Meta Pixel, conversion tracking – a complete picture of customer behavior.
From our experience, businesses that migrate from a marketplace to their own website gain more control over margin because they remove platform commissions and manage pricing directly.
Real Case Study: Airstep
Airstep is an online shoe store with a catalog of 6,700+ products and real-time synchronization with 4 suppliers. Before transitioning to their own website, the store operated through a marketplace and lost a significant portion of margin to commissions.
What we built:
- A full-featured platform with automated product import from 4 suppliers
- Nova Poshta integration (automatic waybill creation), LiqPay, discount system
- AI-powered search that understands queries like "red sneakers under 3000 UAH"
- Admin panel for managing orders, inventory, and prices
Result: 0% commission, full catalog control, page load time under 2 seconds. The store runs reliably under load and scales without limitations.
Read more about the project: Airstep case study.
When Prom.ua Still Makes Sense
We won't say that marketplaces are evil. There are situations where Prom.ua is a smart choice:
- Starting a business – if you're testing a niche and don't know yet whether the product will sell. Prom provides traffic without marketing investment.
- Low turnover – when potential savings do not yet cover the development and support costs of your own website.
- Additional sales channel – if you already have your own website, Prom can serve as another source of orders.
Under the assumptions above, it makes sense to evaluate an independent store at turnover from 100,000 UAH/month when you already have your own customer acquisition channel. This is not a universal threshold: the result depends on the category, package, support, and marketing budget.
How to Migrate from a Marketplace to Your Own Store
Transitioning doesn't mean "turn off Prom and be left without sales." Here's how it's done step by step:
- Assess current costs – calculate how much you actually pay Prom.ua per year. Use our project cost calculator to compare with the cost of your own store.
- Develop your own website – launch takes 4–8 weeks. Meanwhile, Prom continues to work.
- Migrate products – we transfer the catalog, photos, and descriptions. If you have a Prom export – it speeds up the process.
- Launch advertising – Google Shopping, search ads, retargeting. Traffic starts flowing to your site.
- Gradually phase out Prom – when your own site generates stable sales, reduce marketplace activity.
The entire process takes 2–3 months. You never go a single day without a sales channel.
Want to calculate how much you'll save on commissions? Contact us – we'll analyze your current Prom.ua expenses and show you what the transition to your own store looks like.
Ready to order turnkey online store development? Free consultation, transparent pricing from $2,500, launch in 4–8 weeks. Submit your request – we'll reply within 15 minutes during working hours.
See also: turnkey e-commerce development and e-commerce platform comparison in 2026.
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FAQ
What percentage does Prom.ua charge per sale?
Prom.ua charges a commission of 2% to 15% depending on product category and pricing plan. Additionally, sellers pay a monthly subscription from 500 to 15,000 UAH/month, lead fees, catalog placement and in-platform advertising. In total, real costs can reach 20-30% of turnover, significantly reducing business margins.
At what turnover is your own store more profitable?
Typically, an own online store becomes more profitable at a turnover of 50,000-100,000 UAH/month. At this volume, Prom.ua commissions exceed the costs of maintaining your own site (hosting, domain, support). The higher the turnover, the greater the savings: at 500,000 UAH/month the difference can be 50,000-100,000 UAH monthly.
How much does online store development cost?
The price depends on scope, integrations and timeline. We prepare an exact estimate after a free review of your task.
Can I migrate products from Prom.ua to my own site?
Yes, migrating products from Prom.ua to your own store is a standard procedure. Prom.ua allows exporting the catalog in YML or XML format. We automate the import: transferring names, descriptions, photos, prices, specifications and stock levels. Typically, migrating a catalog of up to 10,000 products takes 1-2 days.
What is the commission on your own online store?
An independent website has no marketplace commission. Acquiring costs 1.5-2.5% of the transaction amount. Hosting, domain, and technical support remain separate expenses and depend on the infrastructure and support terms.
