If you sell on Prom.ua, you've already noticed: every year you pay more while getting less control. In 2026, Prom.ua charges a commission of 4.2% to 15% on every order — depending on the product category and chosen mode. Add the subscription fee starting at 5,900 UAH per year, 1.7% acquiring fee, and the lack of your own customer database — and it becomes clear why thousands of sellers are migrating to their own websites. According to our calculations, with a turnover of 100,000 UAH/month, your own online store pays for itself in 4–6 months and then saves 20,000–60,000 UAH monthly. In this article — a detailed breakdown of all Prom.ua fees, honest calculations for different turnovers, and a concrete plan for transitioning to your own store without losing sales.
How Much Prom.ua Really Costs in 2026
Prom.ua positions itself as an "easy start for business," but the real cost consists of several layers that aren't always obvious at the beginning.
Unified Order Commission
From every order, Prom.ua charges a unified commission — a percentage of the product price. The rate depends on the category:
- From 4.2% to 15% — standard rate ("Regular" mode)
- From 2.1% — "Economy" mode (50% of standard, but your products appear lower in listings)
- "More Sales" and "Turbo" modes — higher rate, but Prom promotes your products in the catalog
For expensive products (over 10,000 UAH), a reduced rate of 1–3% applies to the amount exceeding the threshold. However, in practice, most sellers deal with products under 5,000 UAH, where the full commission applies.
Subscription Packages
| Package | Product Limit | Annual Cost |
|---|---|---|
| Starter | 1,000 | 5,900 UAH |
| Business | 6,000 | 7,700 UAH |
| Maximum | 10,000 | 11,500 UAH |
The free basic plan has been closed to new sellers since November 12, 2024. The minimum entry is now 5,900 UAH/year.
Acquiring and Hidden Costs
- Prom Payment: 1.7% commission per transaction
- Since May 19, 2025 — commissions are charged even on orders from company websites on Prom subdomains (your .prom.ua site is also subject to commissions)
- Product promotion: additional budget if you want visibility in the catalog
Bottom line: the real cost of selling on Prom.ua is 6% to 18% of turnover + subscription. This isn't a "small convenience fee" — it's a serious expense.
ROI Calculation: When Does Your Own Store Become More Profitable
Let's compare Prom.ua costs vs your own online store at different turnovers. For Prom.ua, we'll use an average commission of 8% ("Regular" mode for most categories) + 1.7% acquiring.
| Metric | 50,000 UAH/mo | 100,000 UAH/mo | 200,000 UAH/mo |
|---|---|---|---|
| Prom.ua commission (8%) | 4,000 UAH | 8,000 UAH | 16,000 UAH |
| Acquiring (1.7%) | 850 UAH | 1,700 UAH | 3,400 UAH |
| Subscription (monthly) | ~500 UAH | ~640 UAH | ~960 UAH |
| Total Prom.ua/mo | 5,350 UAH | 10,340 UAH | 20,360 UAH |
| Own store: hosting | 200–500 UAH | 200–500 UAH | 500–1,000 UAH |
| Acquiring (LiqPay ~2%) | 1,000 UAH | 2,000 UAH | 4,000 UAH |
| Total own store/mo | 1,350 UAH | 2,350 UAH | 4,750 UAH |
| Savings/mo | 4,000 UAH | 7,990 UAH | 15,610 UAH |
The cost of developing your own store starts at $2,500 one-time (≈ 105,000 UAH). At a turnover of 100,000 UAH/month, the store pays for itself in 13 months just from commission savings. At 200,000 UAH/month — in 7 months. After that — pure savings for years.
And this doesn't account for the fact that on your own site you control prices, design, and marketing — meaning you can increase conversion rates and average order value.
What You Lose on a Marketplace
Commissions are only part of the problem. Here's what you give up by working through Prom.ua:
The Customer Base Isn't Yours
Prom.ua customers are Prom.ua's customers, not yours. You can't send them email campaigns, offer repeat purchases, or create a loyalty program. Every new sale means finding a new customer from scratch.
Design and Brand Are Generic
Your store on Prom looks like everyone else's. You can't stand out with design, build a recognizable brand, or create trust through a unique shopping experience. The buyer remembers Prom, not you.
SEO Works for the Marketplace
All your product card optimization efforts drive traffic to the prom.ua domain, not yours. If you decide to leave — all SEO equity stays on the platform. You start from zero.
Dependency on Platform Rules
Prom can change commissions, display rules, or block your store — and there's nothing you can do about it. Since 2024, rates have increased and the basic plan was closed. What happens next — the platform decides, not you.
What You Get with Your Own Website
- 0% sales commission — you only pay for acquiring (1.5–2.5%), and that's it. No marketplace fees.
- Full customer database — emails, phone numbers, purchase history. You can run email campaigns, retargeting, loyalty programs.
- Your own brand and design — the store looks exactly how you want. The buyer remembers you, not a platform.
- SEO on your domain — all Google traffic goes to you and remains your asset forever.
- Full control — prices, promotions, features, integrations — you decide, without platform limitations.
- Analytics — Google Analytics, Meta Pixel, conversion tracking — a complete picture of customer behavior.
From our experience, businesses that migrate from a marketplace to their own website increase margins by 15–25% within 6–12 months, thanks to eliminated commissions and better pricing control.
Real Case Study: Airstep
Airstep is an online shoe store with a catalog of 6,700+ products and real-time synchronization with 4 suppliers. Before transitioning to their own website, the store operated through a marketplace and lost a significant portion of margin to commissions.
What we built:
- A full-featured platform with automated product import from 4 suppliers
- Nova Poshta integration (automatic waybill creation), LiqPay, discount system
- AI-powered search that understands queries like "red sneakers under 3000 UAH"
- Admin panel for managing orders, inventory, and prices
Result: 0% commission, full catalog control, page load time under 2 seconds. The store runs reliably under load and scales without limitations.
Read more about the project: Airstep case study.
When Prom.ua Still Makes Sense
We won't say that marketplaces are evil. There are situations where Prom.ua is a smart choice:
- Starting a business — if you're testing a niche and don't know yet whether the product will sell. Prom provides traffic without marketing investment.
- Low turnover (under 30,000 UAH/month) — commissions don't eat a significant share, and the costs of your own website don't justify themselves yet.
- Additional sales channel — if you already have your own website, Prom can serve as another source of orders.
But if your turnover exceeds 50,000–100,000 UAH/month, you're serious about your brand, or you plan to scale — it's time to think about your own platform.
How to Migrate from a Marketplace to Your Own Store
Transitioning doesn't mean "turn off Prom and be left without sales." Here's how it's done step by step:
- Assess current costs — calculate how much you actually pay Prom.ua per year. Use our project cost calculator to compare with the cost of your own store.
- Develop your own website — launch takes 4–8 weeks. Meanwhile, Prom continues to work.
- Migrate products — we transfer the catalog, photos, and descriptions. If you have a Prom export — it speeds up the process.
- Launch advertising — Google Shopping, search ads, retargeting. Traffic starts flowing to your site.
- Gradually phase out Prom — when your own site generates stable sales, reduce marketplace activity.
The entire process takes 2–3 months. You never go a single day without a sales channel.
Want to calculate how much you'll save on commissions? Contact us — we'll analyze your current Prom.ua expenses and show you what the transition to your own store looks like.
See also: e-commerce development and e-commerce platform comparison in 2026.
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